SMALL AIRPORT
STRATEGIC PLANNING
VIRTUAL WORKSHOP
Available by request
A New Approach to L.A.N.D. Your Goals and Implement Your AIRPORT’S Flight Plan
Do you imagine being able to:
proactively maintain and fund airport facilities
enhance communication with customers and clients
facilitate aviation economic development
increase local support of your airport’s role within the community
support aviation education locally
develop non-aeronautical revenue streams
host local aviation events safely
let’s L.A.N.D. your flight plan
L.A.N.D.
strategic planning focused on small airports
L ink Mission, Vision, Values and Strengths, Weaknesses, Opportunities, Threats
A ssess Real Priorities
N arrow Relevant Goals
D evelop and File the Flight Plan
WHAT IS STRATEGIC PLANNING?
Do you think strategic planning is:
a corporate buzzword for big businesses and big airports?
only for organizations with deep pockets and plenty of staff?
not relevant to your airport?
too abstract to implement?
an effort paid for with good money - like those other planning documents - but becomes a binder on a shelf, a paper collection of once ambitious goals, but now only pops up once a year around CIP submittal time?
yeah, we used to, as well.
We assumed it was for huge companies with expensive consultants and execs at a beachside retreat, just figuring out how to spend their future profits
(while drinking fruity booze with an umbrella in it, of course).
At MaesAwyr, we made plans and set annual goals, but didn’t yet appreciate the value and potential return on investment that comes from implementing an actionable, committed strategic plan.
We thought the process was too time consuming, and not at all possible given the finite resources of time and money.
We were so wrong!
We thought:
what if we could streamline the abstract, long-winded strategic planning process to find clarity on priorities most relevant to our company’s vision and values?
could we start with a small set of goals and realistically implement them, while pausing the other ‘stuff’ to be done to grow, scale, optimize, synthesize, whatever?
can a plan be dynamic - would we need to start over again with every priority and goal?
what if our priorities change (hello COVID-19!)?
We answered these questions and found amazing results.
With a focus on real action, taken in small, strategic steps, we implemented and maintained goal after goal, meeting priorities, then moving on to the next.
When priorities changed, we were able to pivot without it being painful.
All while still being of service to our clients.
similarities between our small, niche consulting firm
and your small, unique airport
are striking, and perfect for the framework we’ve developed specifically for
airports and communities like yours.
Say it out loud. Write it down. Publish it. Do it. Measure it.
L.A.N.D. IT!
You’re invited to join our
small airport strategic planning
live virtual workshop
Best blend of guidance, coaching, and collaboration with like-minded airport operators, in a small group setting.
what you’ll RECEIVE
In this workshop, you’ll be guided to develop:
new or updated Mission, Vision, and Values (MVV) for your airport - the foundational first step to goal setting
Strengths, Weakness, Opportunities, and Threats (SWOT) analysis, complete with comprehensive brainstorming exercises
thorough priorities assessment to consider the entirety of the airport and community
critical goal setting - what’s relevant, realistic, and actionable - and the initiatives that serve it
a completed Airport Flight Plan to guide your daily, monthly, quarterly goals with measurement and reporting to stay on track
You’ll have access to:
a detailed, printed workbook to use throughout the workshop
session recordings available for 60 days
implementation and collaboration time during sessions
access to MaesAwyr staff between sessions for feedback
BONUS: a one-hour 1:1 strategy session to review and discuss your specific Strategic Plan
this program is for airport operators who
manage a small airport - general aviation, non-primary commercial service, or non-hub commercial service
want a systematic way to enhance safety, streamline maintenance, attract {the right} new business, and encourage smart growth
desire to gain clarity in small, actionable steps to achieve their airport’s goals
seek to enhance the wide-ranging benefits their airport supports in the community
logistics
Four 2-hour sessions
Meet live on Zoom each week
Sessions will be recorded and available for replay
Once per week for four weeks
pricing
Available by request
your WORKSHOP FACILITATOR + co-pilot
AMANDA J. HILL
Principal Planner + Strategist
Amanda founded MaesAwyr in 2015 and leads airport, airspace, capital improvement, and strategic planning projects for airport sponsors, consultants, and state agencies.
She’s worked successfully with, for, and at many levels within the airport development industry as a planner and program manager for more than 15 years, including previously as the Georgia DOT Statewide Aviation Planner.
Amanda is an instrument-rated private pilot.
“thank you for the great work you did on our Strategic Plan.
The plan’s content and look are terrific.”
Les Shindelman, Chair
Athens Airport Authority
questions about the program?
Want to see if this workshop is a good fit for you and your airport?
